Seth, on the ending of Sopranos and expectations

13 Jun, 2007.

In The Expectation Paradox, Seth Godin writes:

"As word of mouth becomes an ever more important component of marketing, the scales are tipping. Undersell, overdeliver. It's the strategy that works in the long run."

As I think:

"When was underselling and overdelivering a bad strategy?  Has one of the demigod's of marketing just now enlightened us to the value of integrity?"

Hey, you gotta love the first reactions of an ignorant software developer.  Maybe TheBlackFin can clear this up...

 

[for bill]

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  • Tom Edwards said:

    Kyle, you made a very astute observation. Marketers like to think they are being creative, when in reality they are taking principles that are common sense and parading them around as profound principles of business that have never been thought of. Kyle, I see you as an innovative marketer. You have a big leg up on most marketers, you have common sense :)

    13 Jun, 2007 @ 08:31 PM